#41 — Territory Studio on exploring the spatial UI of Audi's new concept car
Step into the realm of automotive innovation with our latest interview featuring Territory Studio, the creative minds behind the captivating design of the Audi Activesphere concept car.
We delve into the immersive world of augmented reality interfaces and cutting-edge technology that redefines the driving experience from the inside out. Join us as we unveil the secrets behind this groundbreaking project and take a glimpse into the exciting future of automotive design.
Links
—Territory Studio
—Audi Activesphere
Music by Lemonade Baby on Mammal Sounds
Sponsored by Current
Chapters
00:00 Intro
01:05 Interview start
03:29 What makes Territory Studio different
06:45 Defining the brief with Audi
10:15 Experiencing the Audi's Activesphere prototype for the first time
15:05 Describing the experience of the Audi Activesphere
21:25 Introducing 'Current'
22:45 Collaborating with Audi
28:10 User testing
33:43 Looking into the future of AR & VR
37:55 Starting in spacial design
40:42 Outro
